Me sitting behind a desk. Glasses and laptop.

Hi there!

Who am I? My name is Daniel Jackson and I do design, programming, and business consulting with a touch of entrepreneurship and have been lucky enough to work with both big and small organizations.

These days I specialize in serving volunteer organizations. I have a seperate website in Norwegian for that:

Other than that I am also proud of the startup I attempted:

This space is my personal portfolio and CV.


Former clients who wish to testify their experience working with me. Send me an email at if you wish to contact them, or anyone else on my CV, and I'll send you their contact information.

The quotes are in the original language (Norwegian ūüá≥ūüáī).

Posten Norge: Service design in a big, complex, organization

"Daniel er en prosjektleder og tjenesteutvikler med drive og uredd framgangsm√•te. Empatisk og utfordrende sparring. Gode framstillinger av problemstillingene og kreative l√łsninger med realisme og h√ły kvalitet! V√•r evne til og dissikere og analysere problemet vi sto ovenfor ble betydelig styrket av √• ha Daniel p√• laget, og v√•rt fokus og evne til √• skape l√łsninger ‚Äď samt kommunisere disse til v√•re mange interne interessenter ‚Äď ble betydelig styrket av √• ha ham p√• laget"
‚ÄĒ Lars Thomas S√łnningdal, Forretningseier Tolltjenester, Posten Norge Get contact info
"Daniel er veldig dyktig og kompetent designer. Han har en fantastisk evne til √• sette seg inn i nye problemstillinger og leverer stor verdi p√• kort tid. Han er selvdreven men fungerer ogs√• veldig bra i grupper. Han tar initiativ til √• gjennomf√łre de oppgavene som m√• til for f√• et bra sluttresultat."
‚ÄĒ Eivind M√łlster, Leder for Digital Innovasjon, Posten Norge Get contact info

Frivillighet Norge: Web design and project management

"Daniel Jackson har stor kompetanse p√• digital tjenesteutvikling og brenner for digitale produkter som gj√łr hverdagen enklere for brukeren. Han setter alltid brukerens behov i sentrum og er god p√• ulike former for brukermedvirkning. Daniel er en p√•litelig person med h√ły integritet. Han t√łrr √• utfordre det etablerte og evner √• snakke om sine fagfelt p√• en tilgjengelig m√•te. I tillegg er Daniel en trivelig og positiv person og jeg kan p√• det varmeste anbefale hans tjenester."
‚ÄĒ Morten Skj√¶veland, Kommunikasjonsr√•dgiver, Frivilighet Norge Get contact info

Kobler: Coding MVP, service design, and consulting

"Kan som tidligere kunde bare lovprise¬†Daniel Jackson¬†som kombinerer det beste fra design med det beste fra programmering. Hjalp oss i Kobler med √• b√•de utvikle en ny type CV for nyankomne, og √• hjelpe oss innse at teknologien vi trodde vi √łnsket ikke passet det reelle behovet. Verdifullt!"
"Det var en glede å jobbe med Daniel som er så dyktig på sitt område og samtidig klarer å styre to sterke personligheter midt i et prosjekt som betyr enormt mye for begge."

Skill set


Drawing of a messy design process, resulting in a loved solution Drawing of the solution being passed on to an adoring customer


  • Service designer
  • Interaction designer

As a designer my goal is to make sure we're solving the right problem, in a way that makes users fall in love with the solution. It will take a hundred no's to get to the right yes, but we'll find it together.

My strengths lie in service design, strategic design, and usability. I'm not as strong a graphic designer, and I shouldn't make your logo.

Concrete skills

  • Designing services (both digital and analogue)
  • Designing digital products
  • Designing web pages (and making them)
  • User research
  • Mapping and visulizing findings
  • Wireframing, creating interaction designs
  • Holding workshops and facilitating
  • Project management and product ownership


I have a 5 year Master of Design, from AHO. My Master thesis was on how Service designers can get projects realized.

Dad taught me the first tenets of web design in primary school. Back then my hero was the usability old-timer and guru Jakob Nielsen.

I've been paid to do design in some form or other since 2006.

I strongly believe you can only design what you understand. For me, that extends beyond user research and picking the brains of stakeholders into learning everything from programming to business.


Screenshot of my code Screenshot of Recept Runner, my app Drawing of me programming


I can make your idea into a real, usable, thing. I'm best suited for making your web app, MVP, or prototype - but also maintain a few larger apps in production.

I've been programming since dad taught me HTML and <blink> in 1998. Using web technologies I can create almost anything, but I don't have a CS degree and can't explain different sort algorithms.

Concrete skills

  • Ruby on Rails
  • Web apps of all types
  • Web based Mac/Windows/iOS/Android apps (Electron, React Native, etc.)
  • Front end stuff: Deep knowledge of HTML, CSS, and JS. Especially good at React, but have used Svelte, Angular, jquery, and loads of older stuff.
  • Back end stuff: Ruby on Rails, Node, SQL, MongoDB. Some PHP from way back when.

Open source code samples:

The latest big thing I've built open source is LNU Lokaler, in Ruby on Rails.


Drawing of a designer helping a business succeed


  • Able to connect to and understand business majors, opening up communication between business, design, and programming.
  • Designing for profit
  • Designing so the organization can deliver the design
  • Project management and product ownership experience

I've run my own freelance business since 2008, but when we did our master thesis and found that service designers lack business understanding I understood that wasn't enough to make designs that actually work. Since then, I've been seeking out knowledge on business from both books and experience. It's lead me to take an Executive MBA from Quantic, work as a product owner for, and attempt to be a founder for Receipt Runner.

Concrete skills

  • Executive MBA (Quantic) and Economics (UiO). Basic understanding of market economics, leadership theory, finance theory, operations management, strategy, innovation theory, accounting, data backed decision making, statistics, pricing, and change management.
  • Deep dive into startups and entrepreneurship, including failed attempts at raising funds.
  • Experience leading teams from both non-profits and for-profits
  • Good with numbers, measuring, and data analysis

Stuff I've done

Tasked with designing, launching and running a national service for recruiting volunteers:

The non-profit Frivillighet Norge hired me to create two things:

  1. A website for volunteers to find missions they can do for non-profits all around Norway, based on the success of Volontärbyrån in Sweden
  2. A team to run the website and help train non-profit organizations in recruiting, welcoming and keeping the volunteers

We had funding based on the hope that we would recruit 500 volunteers in 2016 and grow to recruiting 3000 in 2019. We crushed those goals, and by the time I left the project we'd had over 4000 people sign up to volunteer in just 10 months.

Freelance service design

I've had the honour of doing freelance work for big companies like Posten Norway and Ulstein, together with fantastic people in local service design companies like Eggs, LiveWork and Halogen.

Work has ranged from simple one-day helping hands to complex, months long projects, planning services on a strategic level. In different teams I've helped arrange workshops, worked with internal communication, done user and field research and created service blueprints.

Many were done as a two-man team together with Jane Pernille Landa Hansen.

The contents of the projects are confidential, but there's a list of clients in my CV below.

Here's a few non-confidential student projects:

Master thesis:
Service Design as a Service

In the spring of 2015 Jane Pernille Landa Hansen and I did over 60 interviews and shadowed five processes to write a thesis on how Service Designers can get our designs implemented in bigger organisations.

Here is the resulting work. We hope it can help you.

Front cover of our master thesis: Service Design as a Service

Science Museum Map

Visitors found it hard to navigate the museum. After analyzing and understanding why, I came up with a new map which tests 24 times better than the old one:

The new map I made for Teknisk Museum

Teknisk Museum is a success with double the visitors today it had only ten years ago. That success leads also to increased demand for tools that help you navigate the museum without having to ask the personell.

In this project we worked closely with the museum and I wanted to make something the fantastic people working there could actually implement with their current budget. After the analysis I had several different angles of attack, but chose to create a new map on the evaluation that it would have the biggest impact for the museum and still be feasable.

Testing on the Turk

To test it I built a tool using Amazon Mechanical Turk where I paid people 40 cents to come in and draw directions on the map. Afterwards I had numbers showing that 24 times more people found the way on my new map - and a few hundred drawings that I combined into these telling images:

The old map:

The old map is two dimensional, and difficult to parse

The new map:

The new map is three dimensional, and shows clearly the paths between stories

You can clearly see the common mistakes like walking in the air (the white area on the old map is not walkeable) - but also telling is the fritzyness around the areas fewer people have been to.

Student project, 3rd year AHO. Currently in use by Teknisk Museum.



  • Master of Design, Specialization in System Oriented Service Design, AHO. 2009 - 2015
  • Executive MBA, Quantic. 2019 - 2020
  • Psychology, UiO. 2012 - 2013
  • Economics, UiO. 2005

Volunteer experience:

Political, Liberal party (2011 - present)
  • Elected leader, Venstrekoderne (2022 - present)
  • Elected leader, Frogner Venstre (2022 - 2023)
  • Elected deputy leader, Frogner Venstre (2021 - 2022)
Volunteer experience at the Oslo School of Architecture and Design (2009 - 2012)
  • Elected President, Student Committee at AHO (SAHO). 2011 - 2012
  • Leader of the Elvelangs project, 2011
  • Elected Vice President, Student Committee at AHO (SAHO), 2010 - 2011
  • Student Representative for the Institute of Form, Theory and History, 2010-2011
  • PR-committee, Student Committee at AHO (SAHO), 2009 - 2011
Political past, Red party (2003 - 2008)
  • Elected leader of the IT politics committee, Red Party (2006-2008)
  • Elected leader of Red Youth √ėstfold (2005-2006)
  • Elected leader of Youth against the War, Fredrikstad (2003)
  • Board of Red Electoral Alliance, Fredrikstad (2003-2005)
  • Elected leader of Red Youth Fredrikstad (2003 - 2005)

Work experience:

Digital Frivillighet (2023 - present)
  • One man consultancy, specializing in digital services for volunteer organizations
Receipt Runner (2017 - present)
  • Founder
Frivillighet Norge (2015-2016)
  • Product owner (Project Manager, designer and tech lead) for (2015-2016)
Freelance service design work (2013 - present)

Some clients:

  • "Oslotr√¶r", a project for Oslo kommune (2021 - 2022)
  • DIPS (2020)
  • Posten Norge (2014, 2015, 2019)
  • Norges Fotballforbund (2019)
  • Leieboerforeningen (2018-2019)
  • and Frivillighet Norge (2017 - present)
  • Djuice (2014)
  • Ulstein Maritime, and Maritime Norway (2013, 2014)
Freelance web design and development work, (2006 - present)
  • Project manager, design and coding for (2021-2022)
  • Content Architecture, and Project Management,, together with Feed. (2019)
  • Design, coding, and maintaining custom voting system, and (2018 - present)
  • Design and coding, (2016-2017)
  • Design and coding, (2015)
  • Design and coding, (2015)
  • Coding wordpress theme for Store Norske Leksikon (2014)
  • Coding wordpress theme for Amnesty International Norway, (2013)
  • Blind Youth site:, (2012)
  • Election site for the Blind youth,, (2011)
  •, for AHO, (2010 - 2011)
  • Kennel Tsar-Ping (2010)
  • Coding and consultancy, Amnesty International Norway, (2010)
  • Coding and consultancy, Amnesty International Norways blog (2009)
  • Design and coding, (2009)
  • (2008)
  • (2008)
  • (Pre 2008)
  • (Pre 2008)
  • (Pre 2008)
  • (Pre 2008)
Opera Software (2006 - 2008)
  • Quality Assurance Team Leader, Symbian (2008)
  • Quality Assurance Engineer, Symbian (2006 - 2008)

Contact me