My strengths lie in strategic design (making sure we are solving the right problem in the right way), and usability (making things easy and clear for the people who will use the solution). I'm not as strong a graphic designer, and I shouldn't make your logo.
Designing services (both digital and analogue)
Designing digital products
Designing web pages
Mapping and visulizing findings
Wireframing, creating interaction designs
Holding workshops and facilitating
Project management and product ownership
I have a 5 year Master of Design, from AHO. My Master thesis was on how Service designers can get projects realized.
Dad taught me the first tenets of web design in primary school.
Back then my hero was the usability old-timer and guru Jakob Nielsen.
I've been paid to do design in some form or other since 2006.
I strongly believe you can only design what you understand.
For me, that extends beyond user research into everything from programming to business, psychology and leadership.
Understanding the limits and possibilites of code when designing, making sure we don't design something that can't be done
Web frontend and backend
Prototyping and making early MVPs
I've been programming since dad taught me HTML and <blink> in 1998. Using web technologies I can make just about anything work, but I don't have a CS degree and can't explain different sort algorithms.
Web pages and in-browser apps of all types (Using all sorts of CMSes)
Web based Mac/Windows/iOS/Android apps (Electron, React Native, etc.)
Web server based backends (Node, PHP)
Front end stuff: Deep knowledge of HTML, CSS. Good knowledge of JS, React. Have used Angular, jquery, and loads of older stuff.
Back end stuff: Node, SQL, non-SQL. Learnt PHP a long time ago.
The latest and biggest thing I've built is Receipt Runner, an Electron based Mac,
Windows, and Linux app that finds the receipts you need to deliver to your accountant. Making it has taught me React, micro-services, Electron, and more.
Able to connect to and understand business majors, opening up communication between business, design, and programming.
Designing for profit
Designing so the organization can deliver the design
Project management and product ownership experience
I've run my own freelance business since 2008, but when we did our master thesis and found that service designers lack business understanding I understood that wasn't enough to make designs that actually work.
Since then, I've been seeking out knowledge on business from both books and experience. It's lead me to take an Executive MBA from Quantic, work as a product owner for frivillig.no, and attempt to be a founder for Receipt Runner.
Executive MBA (Quantic) and Economics (UiO). Basic understanding of market economics, leadership theory, finance theory, operations management, strategy, innovation theory, accounting, data backed decision making, statistics, pricing, and change management.
Deep dive into startups and entrepreneurship, including failed attempts at raising funds.
Experience leading teams from both non-profits and for-profits
Good with numbers, measuring, and data analysis
Stuff I've done
Tasked with designing, launching and running a national service for recruiting volunteers: Frivillig.no
The non-profit Frivillighet Norge hired me to create two things:
A website for volunteers to find missions they can do for non-profits all around Norway, based on the success of Volontärbyrån in Sweden
A team to run the website and help train non-profit organizations in recruiting, welcoming and keeping the volunteers
We had funding based on the hope that we would recruit 500 volunteers in 2016 and grow to recruiting 3000 in 2019. We crushed those goals, and by the time I left the project we'd had over 4000 people sign up to volunteer in just 10 months.
Freelance service design
I've had the honour of doing freelance work for big companies like Posten Norway and Ulstein, together with fantastic people in local service design companies like Eggs, LiveWork and Halogen.
Work has ranged from simple one-day helping hands to complex, months long projects, planning services on a strategic level. In different teams I've helped arrange workshops, worked with internal communication, done user and field research and created service blueprints.
Many were done as a two-man team together with Jane Pernille Landa Hansen.
The contents of the projects are confidential, but there's a list of clients in my CV below.
Here's a few non-confidential student projects:
Master thesis: Service Design as a Service
In the spring of 2015 Jane Pernille Landa Hansen and I did over 60 interviews and shadowed five processes
to write a thesis on how Service Designers can get our designs implemented in
Visitors found it hard to navigate the museum. After analyzing and understanding why, I came up with a new map which tests 24 times better than the old one:
Teknisk Museum is a success with double the visitors today it had only ten years ago. That success leads also to increased demand for tools that help you navigate the museum without having to ask the personell.
In this project we worked closely with the museum and I wanted to make something the fantastic people working there could actually implement with their current budget. After the analysis I had several different angles of attack, but chose to create a new map on the evaluation that it would have the biggest impact for the museum and still be feasable.
Testing on the Turk
To test it I built a tool using Amazon Mechanical Turk where I paid people 40 cents to come in and draw directions on the map. Afterwards I had numbers showing that 24 times more people found the way on my new map - and a few hundred drawings that I combined into these telling images:
The old map:
The new map:
You can clearly see the common mistakes like walking in the air (the white area on the old map is not walkeable) - but also telling is the fritzyness around the areas fewer people have been to.
Student project, 3rd year AHO. Currently in use by Teknisk Museum.
Master of Design, Specialization in System Oriented Service Design, AHO. 2009 - 2015
Executive MBA, Quantic (2019 - present)
Psychology, UiO. 2012 - 2013
Economics, UiO. 2005
Oslo School of Architecture and Design (2009 - 2012)
Elected President, Student Committee at AHO (SAHO). 2011 - 2012
Leader of the Elvelangs project, 2011
Elected Vice President, Student Committee at AHO (SAHO), 2010 - 2011
Student Representative for the Institute of Form, Theory and History, 2010-2011
PR-committee, Student Committee at AHO (SAHO), 2009 - 2011